The Barnycz Group® is an experiential design firm specializing in the creation of unforgettable, large-scale, interactive, dynamic content environments. Led by Chief Creatologist, Danny Barnycz, The Barnycz Group has orchestrated some of the world’s most attention-grabbing projects including the Dubai Mall, the Mall of the Emirates, American Eagle Outfitter's Times Square Spectacular, and the Crown Fountain at Chicago’s Millennium Park. Our clients come to us again and again because they trust us with their billion-dollar brands and buildings. A rare mix of left-brained techno savvy and right-brained creative juice, The Barnycz Group, through its founder Danny Barnycz, has an uncanny knack for creating what’s next. His large-scale, interactive, dynamic content environments have transformed the face of today’s mega malls, retail spaces, urban parks and spectaculars. Simply put: no one combines technology with creativity like the Barnycz Group. The fusion of Danny's inventiveness with his grasp of experiential technology has landed the Barnycz Group some of the most high profile and uniquely visible projects in the world. Today, Danny leads his high-octane company, delivering unmistakable experiences and shaping the face of “must-see” projects around the globe. With his team of world-class technologists, systems designers, experience architects, artists, engineers, and content creators, Danny is doing the same gig he’s done all his life – creating the next generation of unforgettable experiences. After all, who remembers anything ordinary?

Everything Matters: this is our mantra. The look, the feel, the sound, the content, the technology – we marry these components to create The Experience. Our tools include design, architecture, audio, video, lighting, storytelling, show control, music, and interactivity. Our projects seduce people to stay longer, spend more and leave with a smile on their face. We have partnered with world-renowned brands, architects, designers and entrepreneurs, creating unforgettable experiences – on a massive scale. Throughout the creative process, we pay homage to each project’s unique ambitions. As Chief Creatologist, Danny Barnycz personally guards the original vision through the rigors of design, development, construction, fabrication and implementation.